Will PR agencies do some free (or very cheap) work for a startup that they believe in?
Obviously, the opportunity for them is to prove the value they can add so that when the startup gets its funding … well, you get the picture.
It’s all about investing in each other to build trusting relationships.
So where do the chicken and the egg come in?
Well, to secure series A funding it helps to have a considerable number of users and user generated content.
To attract a considerable number of users it helps to have some good PR … which costs money and therefore requires funding.
Is there a creative solution to this?
And if the PR agencies don’t want to get involved then the only option is to get stuck into free (or very cheap) viral marketing using guerilla tactics. If this works – which it might just do – then is the startup going to want to spend its precious dollars with typical PR agencies?
Hmm …
